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Here's how I've helped local businesses lower their CPA and boost their ROAS using Google Ads.
E-commerce/Retail
E-commerce/Retail
Increasing ROAS from 1.5x to 4.5x for a Sydney Boutique Florist
Increasing ROAS from 1.5x to 4.5x for a Sydney Boutique Florist
(The Challenge)
They were spending $2,000/month on Google Ads but getting almost no online sales. Their ads were showing up for the wrong keywords (e.g., "free flowers"), wasting their budget
(My Solution):
Conducted a comprehensive keyword analysis.
Restructured their ad groups based on high-intent keywords.
Set up negative keywords to block wasteful spending.
ROAS : Increased from 1.5x to 4.5x within 3 months.
Monthly Spend: Maintained at $2,000.
Monthly Revenue: Jumped from $3,000 to $9,000.
Local Service
Local Service
Slashing CPA by 50% for a Melbourne Plumbing Company
Slashing CPA by 50% for a Melbourne Plumbing Company
(The Challenge)
Their Cost Per Acquisition (CPA) was over $150 per lead, which was unsustainable for their business. Their ad copy was generic and didn't attract the right local customers.
(My Solution):
Optimized ad copy to highlight "Emergency Plumbing" and "Local Service".
Adjusted bid strategy to focus on peak hours (8 AM - 5 PM).
Implemented geo-targeting strictly within their service radius.
(The Results):
CPA (Cost Per Lead): Dropped from $150 to $75.
Lead Volume: Increased by 40%.
Client Savings: Saved over $1,000/month in wasted ad spend
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